The Makings of an Effective Negotiation

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	Entrepreneurs Must See 'No' as a Point of View, Not a Closed Door
	How You Use Your Instincts Can Make or Break Deals
	If They Like You, They'll Find a Reason to Like Your Product
	Keys to a Successful Negotiation: Establish a Higher Authority, Don't Blink Let Customers Capitalize Your Company
	Negotiating the Sale of a Technology Company
	What You Pay Doesn't Have to be What a Thing Is Worth
	When Your Situation Looks Hopeless, Change the Paradigm